According to GadgetMatch , Taylor Swift’s music has officially returned to the TikTok platform. In February, TikTok lost the rights to use music from artists under Universal Music Group (UMG). This makes TikTok users unable to use Taylor Swift’s music in their videos, causing much regret for the community.
However, after a period of absence, Taylor Swift’s music suddenly returned to the world’s most popular short video platform. Accordingly, users can now freely add the female singer’s music to new videos.
The exact reason for this return has not yet been revealed. TikTok has not made an official announcement about a new agreement with UMG. However, it is possible that Taylor Swift herself has signed a separate deal with the platform. The singer owns the copyright to her music, so she has the freedom to negotiate her own deals.
If returning to TikTok is in Taylor’s plans, this is a wise move. Accordingly, her latest album The Tortured Poets Department is expected to be released next week and Taylor’s music returning to the short video platform will certainly support her a lot in the new album promotion campaign, by how to reach the huge active audience on TikTok.