Revealing the mysterious factor behind the success of billion-dollar female singer Taylor Swift

Taylor Swift’s brilliant success and billion-dollar fortune

Taylor Swift (born 1989) is considered a pop music icon and a star with a strong influence in the world, breaking all previously established stereotypes. Times magazine rates Taylor Swift as one of the most important artists of the current generation, with great influence on contemporary culture.

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Taylor Swift is a world-famous singer today (Photo: Getty Images).

The star born in 1989 currently has more than 283 million subscribers on Instagram and 33 million followers on TikTok. Her brilliant career is associated with top charting songs and Taylor herself has a strong impact on women globally.

As of May, Forbes magazine honored Taylor Swift on the list of global USD billionaires when the female singer owned 1.3 billion USD. In particular, Taylor Swift’s global tour The Eras Tour starting in March 2023 was recorded exceeding 1 billion USD in commercial revenue and had a strong influence.

Recently, officials of the city of Gelsenkirchen in Germany decided to temporarily change the city’s name to Swiftkirchen to celebrate the arrival of Taylor Swift and her The Eras Tour to this city.

It is known that the name change was initially proposed by a fan. This person petitioned and wrote a letter directly to the city mayor. Not only did the city change its name to the female singer’s last name, the city also brought “Taylor Swift electric cars” running around the city.

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Taylor Swift’s global tour “The Eras Tour” has achieved revenue of more than 1 billion USD (Photo: News).

The city also hosts a festival called “Taylor Town” on the days of the pop star’s shows. Gelsenkirchen is not the only place that decided to temporarily change the city’s name to honor a star who won a series of Grammy awards.

Previously, in 2023, Glendale in Arizona (USA) also changed its name to Swift City, Minneapolis changed its name to Swiftie-apolis, Santa Clara also changed its name to Swifte Clara to welcome the world-famous singer.

The success of the star born in 1989 has been “dissected” by newspapers many times. Besides Taylor Swift’s talent, it is undeniable that she has a team of professional and dedicated assistants, contributing greatly to the success of the 8X generation vocalist. In particular, representative Tree Paine is considered the most important “witch” behind Taylor Swift’s glorious career.

Who is Tree Paine?

Tree Paine (born 1971) is known as an American public relations expert. Tree became known to many people after she took on the role of Taylor Swift’s representative in 2014.

Despite being called “one of the most powerful people in the entertainment industry” by the Wall Street Journal, the woman born in 1971 chose to live a private life.

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Taylor Swift and her representative Tree Paine have been together since 2014 (Photo: News).

Tree Paine started her career in Nashville, Tennessee, USA. She has more than 30 years working in record labels, collaborating with many famous artists such as No Doubt, The Wallflowers, Snoop Dogg, Nine Inch Nails and Marilyn Manson.

According to The Cut, Paine worked at the Academy of Country Music. Since 2007, she has been senior vice president of promotions at Warner Music Nashville.

In 2014, she announced she was leaving Warner Music to found her own public relations company, Premium PR. Paine’s first and only customer is Taylor Swift.

Tree Paine’s role in Taylor Swift’s spectacular success

According to Business Insider, Paine’s main job is to plan media relations, criticize public strategies and take care of Taylor’s appearance during red carpet appearances. She also stood up to defend Swift at many events.

For example, in 2020, she used social network in the song Famous.

Last November, Paine also called on celebrity news account DeuxMoi to correct the information that Taylor and her ex-boyfriend – Joe Alwyn – secretly got married before breaking up.

“Enough of the fabricated lies about Taylor from Deuxmoi. There was never a marriage or a wedding. This is crazy. It’s time for you to take responsibility for the pain and The hurt you cause through posts like this,” Paine wrote on X.

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Tree Paine is the person behind Taylor Swift’s spectacular success (Photo: News).

For nearly 10 years, Paine has always humbly appeared next to Taylor at events. In photos taken of the female singer born in 1989 on the red carpet, Paine often appears backstage, participating in adjusting the blonde singer’s dress.

At the premiere of the music documentary The Eras Tour in October 2023, when asked by photographers to take photos alone, Taylor replied: “I do what I’m told, if you don’t mind . Okay? You see that red-haired girl? She’ll tell me what to do.”

Tree Paine also accompanied Taylor Swift to settle the sexual assault lawsuit against former DJ David Mueller in 2017. The male DJ sued Swift and demanded $3 million in compensation, accusing the female singer of slandering him about her sexual assault. vi intentionally touched her sensitively at an event in 2013.

The blonde singer countersued him and demanded compensation. Finally, the jury in Denver, Colorado (USA) ruled in favor of the female singer.

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Tree Paine chose a private life (Photo: Getty Images).

As the person behind Taylor Swift’s success and responsible for promoting her image, Paine is praised as “the most beloved and respected media face”.

Although Paine works quietly, Taylor Swift’s fans also know her great contribution to their idol. The singer’s fans call Paine a “queen”, “legend” and “style icon”.

In the documentary about Taylor released in 2020, Miss Americana , Paine appeared but only briefly. She hardly shares anything about herself on social networks, and only posts articles related to Taylor.

Regarding her personal life, Tree Paine is married to businessman Lance Paine, Chairman of international entertainment production company Scott Brothers Global owned by Property Brothers. They have a daughter together.

In addition to powerful representative Tree Paine, those who contribute to Taylor Swift’s success also include a number of other familiar faces. According to Sportskeeda sources, Taylor Swift is the sole owner of 13 Management company.

The company employs Taylor’s family members such as her parents and brother. Other members of the company include producer Robert Allen, personal assistant Erica Worden, and attorney Douglas Baldrige.

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