Taylor Swift earns 14-17 million USD/night as part of The Eras Tour. Experts expect the female singer’s tour to reach 2 billion USD in December.
According to Variety , Taylor Swift’s concert series called The Eras Tour is expected to exceed 2 billion USD in December. Each night of the show, the female singer earns 14 million USD, sometimes reaching 17 million USD (about 430 billion VND)/ night.
Figures provided by Variety are higher than Forbes ‘ statistics. Previously, business magazines estimated that Taylor Swift earned 10-13 million USD per show.
Notably, the above data only calculates the price on the ticket, not the difference in fees from the black market. “Swift says no to profiting from the black market. The current price of The Eras Tour tickets is about 230-499 USD/ticket, not including the VIP package priced at 899 USD”, Variety informed.
Taylor Swift earns huge revenue from The Eras Tour.
According to experts, Taylor Swift’s tour revenue is about to reach $2 billion, not including hundreds of millions of dollars from merchandise sales.
“It’s not wrong to say Swift is the torchbearer for the live show industry. It’s something we’ve never seen before and it’s been a long time coming,” music expert Andy Gensler told Variety .
In addition to the live show, Swift’s film Eras Tour grossed 180 million USD in the North American market and 261 USD worldwide, surpassing the records of Justin Bieber in the US and Michael Jackson globally, according to Variety .
In addition to Taylor Swift, 2023 is the year that marks a record milestone in concert ticket sales. Worldwide, there are more than 100 tours, up 40% from last year. Total concert industry revenue is up to 9.17 billion USD, a sharp increase compared to 6.28 billion USD in 2023.
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