Have you ever walked into a room and realized that no one there looked quite like you? That feeling inspired me to make a change. Several years ago, I launched the Serena Williams Design Crew at Nike. Our mission? To seek out and support incredible designers who share my background and experiences across the United States.
Traveling from coast to coast, we scouted for talented individuals with diverse perspectives and unique talents. It’s been an incredibly fulfilling journey to bring these designers into the spotlight, amplifying their voices and celebrating their creativity.
Today, I’m thrilled to showcase the latest collection from our May cohort of LA designers, hailing from my hometown. The pieces are a testament to their incredible skills and the richness of our collective creativity.
This collection, now available at @nike and @nikewomen, embodies everything we stand for at #SWDC. I’m genuinely obsessed with it and can’t wait for you to experience it too. Join us in celebrating diversity, talent, and the power of representation in fashion. Together, we’re making a difference, one design at a time.
