It is estimated that on average, each Taylor Swift fan will spend 848 pounds (equivalent to more than 27 million VND) when attending the singer’s music nights held in the UK. Currently, Taylor Swift’s 15 shows in the UK as part of her Eras tour are all sold out. The total number of tickets sold is up to 1.2 million tickets.

Taylor Swift’s fans in the UK are waiting to see their idol perform live, and economists are waiting to see Taylor Swift’s economic effects.

The spending level of Taylor Swift fans has been known for a long time. Every time they prepare to go see an idol’s music night, her fans are willing to spend a lot on transportation, room rental, meals, shopping, especially shopping for costumes that match the concert’s theme. .

Many economic surveys were conducted before Taylor Swift officially arrived in England. Notably, there is a survey by the behavioral science analysis team at the financial company Barclays (UK). The survey team asked questions to 200 Taylor Swift fans in the UK. These people all had tickets to see their idol’s concert.

Learning about this group of fans, the survey team found that most of them are planning to party with other fans, either before or after the official music night. Most fans will spend money to buy costumes and accessories for themselves before going to the concert. The fans participating in the survey have differences in age, gender, region, income…

Analyzing the consumption plans of a diverse fan group, a Barclays survey estimates that Taylor Swift fans in the UK will spend an average of 848 pounds when going to their idol’s concert. This figure is 12 times higher than the average spend on an outing in the UK. On average, British people spend about 67 pounds (more than 2 million VND) for a night out.

Representative of the survey team – Dr. Peter Brooks – commented: “Those who say that money cannot buy happiness clearly do not know this kind of joy. Research analyzing consumer behavior also shows that that when an individual has money to spend on an experience they want to have, they will immediately feel happiness. This joy is greater than buying their favorite items.

Dr. Peter Brooks estimates that with icons with widespread appeal like Taylor Swift, fans often have a very passionate level of admiration. This makes them have a strong need to spend when experiencing special occasions, such as going to see their idol’s concert.

For non-fans, they may be shocked at the £848 spent on going to a concert. But for die-hard fans, they see this spending as an investment in a memorable and meaningful experience for themselves. Therefore, there will be many fans willing to spend a lot to create a beautiful memory in their life.

Taylor Alison Swift (born 1989) is a famous American singer and songwriter. Swift began composing professionally at the age of 14. She had her first recording contract in 2005 with Big Machine Records. She quickly achieved success as a female pop country singer with albums such as Taylor Swift (2006), Fearless (2008) and Speak Now (2010).

Singles like Love Story or You Belong with Me witnessed the successful intersection of country and pop music, helping Swift rise in rank and become an international music star. The fourth album of her career – Red (2012) – is an experiment with electronic music. From this album she had the hit We Are Never Ever Getting Back Together.

Swift made a transition in image, from a country music star to a pop star with the album 1989 (2014). This is a pop music compilation album that created hits like Shake It Off , Blank Space , Bad Blood . The album Reputation (2017) created the hit song Look What You Made Me Do.

After signing a recording contract with Republic Records in 2018, Swift released the album Lover (2019) and the biographical documentary Miss Americana (2020). Swift exploited the indie folk style in the albums Folklore and Evermore released in 2020. She introduced electronic pop in the album Midnights (2022).

The Eras international tour (2023-2024) and the film surrounding this tour have become the highest-grossing tour and tour film of all time.

Swift is one of the world’s best-selling artists with more than 200 million records sold globally as of 2019. She is also the female artist on tour with the highest sales in music history, a female. Singer attracts the largest number of music listeners on several digital music platforms. Swift is the first female billionaire to build a “billion dollar” fortune mainly from her singing career.

In 2023, Time magazine honored Swift as Person of the Year. Swift has repeatedly appeared on prestigious magazine lists surrounding the greatest artists of all time and the most powerful women in the world. She has won countless music awards, the most impressive of which are 14 Grammy awards. Swift holds the record with 4 Grammy awards for Album of the Year.